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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Strategic Brand Development of Company
 Botek, Aleš ; Mareček, David (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on the determination of StarkGlass brand strategy, which focuses on the online sale of protective films for mobile phones. The work explores the experience of the existing customers of the brand, which is then used for proposals for improvement and for the determination of the future StarkGlass branding strategy.
Detailed record
Strategic Brand Development of Company
 Botek, Aleš ; Mareček, David (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on the determination of StarkGlass brand strategy, which focuses on the online sale of protective films for mobile phones. The work explores the experience of the existing customers of the brand, which is then used for proposals for improvement and for the determination of the future StarkGlass branding strategy.
Detailed record

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